- Brand Strategy
- Identity & Branding
In 2014, Plaza Fiesta San Agustín achieved 20 years of experience, one of the most popular shopping malls in San Pedro Garza García. As a personal challenge for Monochrome and the beginning of the mall’s new era, we decided to create the identity redesign and visual communication that was consistent with the architectonic restructuring and interior design that was announced. The goal of the redesign was to create a more enjoyable, funny image and evoke happiness with use of vibrant colors along with the experience of going on a shopping day.