Client

Plaza Fiesta

Project

  • Advertising
  • Brand Strategy
  • Identity & Branding
About the process

Study Case

In 2014, Plaza Fiesta San Agustín achieved 20 years of experience, one of the most popular shopping malls in San Pedro Garza García. As a personal challenge for Monochrome and the beginning of the mall’s new era, we decided to create the identity redesign and visual communication that was consistent with the architectonic restructuring and interior design that was announced. The goal of the redesign was to create a more enjoyable, funny image and evoke happiness with use of vibrant colors along with the experience of going on a shopping day.

Render1
Logo_
Symbol
5.Concept
6.Grid
7.LogoVariations
10.iPad
11.Triptico
12.Render2
16.Pasillo
13.Frase1
14.Frase2
15.Frase3