Client

Grupo Mako Construcciones

Project

  • Art Direction
  • Creative Direction
  • Identity & Branding
About the process

Study Case

A company with more than 20 years of experience in edification, industrial management, and design and construction of scenographies, with national and international clients. The main objective is a general identity redesign of a company that seeks to be recognized as a big, formal, trustful and strong business in constant evolution and growth. We took the decision to restructure their visual language, so that we could effectively communicate Grupo Mako’s main goals and vision, giving a strong and contemporary look capable to endure in the client’s mind.

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The monogram (GMC – company’s acronym) is based in geometry to represent properties that have a space and transmit various aspects of reality, as of tangible restructuring of basic elements that compound a solid body. Energy, work and evolution, characteristics represented with the distinctive orange tone of the company for their new phase.

2. Logo
3. Frase
4. Casco
5. Grid
6. Grid2
8. Concepto
9. ColorTipo
10. Iconos
12. Tarjeta
11. Iconos
13. Folder
14. Website